Entravision, a leading global media, marketing, and technology company, commissioned TM Studios to rebrand the sonic identity of all news output across its 21 Univision affiliates, Altavision, WAPA Orlando 26, and digital and social platforms.
The brief called for a distinctive and cohesive sound palette, clearly identifiable as news but delivered through a modern approach that avoids the clichés long associated with U.S. television news.
Built around a central theme, we delivered over 200 unique elements, including themes and beds for every segment, spanning Sports, Politics, Breaking News, Weather, and Community coverage. Individual highlights can be heard below.
Working with the TM team is such an invigorating creative process. The team at TM was able to masterfully blend trap beats EDM, and the Swag of Sports Rock to help deliver the contemporary presentation of Westwood One Sports.
