Entravision, a leading global media, marketing, and technology company, commissioned TM Studios to rebrand the sonic identity of all news output across its 21 Univision affiliates, Altavision, WAPA Orlando 26, and digital and social platforms.
The brief called for a distinctive and cohesive sound palette, clearly identifiable as news but delivered through a modern approach that avoids the clichés long associated with U.S. television news.
Built around a central theme, we delivered over 200 unique elements, including themes and beds for every segment, spanning Sports, Politics, Breaking News, Weather, and Community coverage. Individual highlights can be heard below.
It was time to put a fresh coat of paint on the show as we aim to appeal to a broader audience, I knew we needed a new jingle sound to help identify the Countdown and build excitement and momentum. I had to call TM Studios. They practice what they preach, and they over-delivered.
