Entravision, a leading global media, marketing, and technology company, commissioned TM Studios to rebrand the sonic identity of all news output across its 21 Univision affiliates, Altavision, WAPA Orlando 26, and digital and social platforms.
The brief called for a distinctive and cohesive sound palette, clearly identifiable as news but delivered through a modern approach that avoids the clichés long associated with U.S. television news.
Built around a central theme, we delivered over 200 unique elements, including themes and beds for every segment, spanning Sports, Politics, Breaking News, Weather, and Community coverage. Individual highlights can be heard below.
We introduced a brand new new sonic logo and added additional wording we’ve never used so getting this right was crucial. We collaborated every step of the way from auditioning the singers to the final music production and I am so excited about the final product.
