Entravision, a leading global media, marketing, and technology company, commissioned TM Studios to rebrand the sonic identity of all news output airing across Entravision’s 21 Univision affiliates, Altavision, WAPA Orlando 26, and its digital and social media platforms.

The brief called for a new, distinctive sonic identity featured throughout the news output, along with a consistent set of unique themes and beds for the various segments of news coverage and programming.

The goal was to create a sound palette clearly identifiable as news, delivered through a more modern approach without the clichés traditionally associated with U.S. television news programming.

Built around a central main theme, we delivered over 200 unique elements spanning Sports, Politics, Breaking News, Weather, and Community coverage. Individual highlights from the package can be heard below.