As Classic Hits radio continues to evolve, so does the audience. Throwback Nation Radio has grown to include a wider demographic of listeners with broader, more diverse musical tastes, expanding beyond core 80s pop into guitar-driven anthems, 90s dance classics, and rhythm-forward hits that defined a new era of radio.

With the show continuing to add affiliates across the country, it was the perfect moment to build on the original package and expand the sonic palette without losing the identity listeners already recognized.
We created new cuts that explored those new sounds being added into the playlist - Diversification without dilution.

We explored new textures and musical influences that reflected the wider range of songs now featured on the show, while preserving the iconic energy and signature feel that gives Tony Lorino such a distinctive on-air sound