Our longtime friends at Stringray in Canada once again sought a fresh new sound and a consistent branding package for their top 40 network of stations.
Sitting somewhere between CHR and Hot AC, a format they’ve called Adult CHR, required a cool new sound snappy, with energy, and gets in and out of the music quickly.
The result is a Killer Package for Z953 Vancouver, The Hot Radio Network (Ottawa and across Canada) and Amp Radio Calgary.
We introduced a brand new new sonic logo and added additional wording we’ve never used so getting this right was crucial. We collaborated every step of the way from auditioning the singers to the final music production and I am so excited about the final product.
