When Aramco Saudi Arabia were looking for a new unified sound across their Multi-Platform, Multi-Format Energy Radio broadcast network of stations and brand extensions, they knew they could trust TM to deliver a cohesive brand identity package consisting of sonic logos, themes and jingles both in sung form and instrumental Bringing every station together under one memorable melody for the first time. From the core Radio 1 and Radio 2 Brand and extending to Jazz, Rock, even Chilled.
What we delivered was a package that fulfilled the challenging brief of branding each channel in an “individual but consistent and unified” way!
Not only did we devise a new 6 note sonic logo for them that unifies their brand, but we also recorded and delivered an entire package of elements by format / genre with high level musicianship, creativity and production to give each station identity it’s own individuality.
It was time to put a fresh coat of paint on the show as we aim to appeal to a broader audience, I knew we needed a new jingle sound to help identify the Countdown and build excitement and momentum. I had to call TM Studios. They practice what they preach, and they over-delivered.
