Our long-standing relationship with Cumulus Media and Westwood One continues, This time to assist in launching the newly revamped Westwood One Sports, 24/7 national sports network and NFL, NCAA coverage. The objective was a fresh, contemporary, high-energy sound to strengthen the Westwood One Sports identity.
At the center is a bold four-note sonic logo: a dramatic, big-league signature, powerful, distinctive, and instantly recognizable. Supporting it are modern themes and beds designed to attract new audiences, with youthful energy from stadium hype, EDM, rock, and hip-hop.
We developed the package with Bruce Gilbert, SVP Sports, Content & Audience at Cumulus Media and Westwood One. Today the fresh sound is heard by 84 million listeners across hundreds of stations nationwide, on SiriusXM Channel 375, and through the Westwood One Sports app, delivering a unified identity across broadcast, satellite, and digital.
*Imaging by Justin Dove of Core Image Studios.
TM Studios -- for brand after brand, your work has been spot-on. You are the cherry in our Pina Colada!
"Working with the TM team is such an invigorating creative process We started with the conceptual overview of what we believed Westwood One Sports meant to the consumer, then identified a sound palate that fit the future of the brand. The team at TM was able to masterfully blend the trap beats of hip hop, the high energy of EDM, The Swag of Sports Rock to formulate a modern sound that fit the contemporary presentation of Westwood One Sports.” - Bruce Gilbert, SVP Sports, Content & Audience, Cumulus/Westwood One