As Country Top 40 looks to the future of country music, TM Studios delivered a forward-sounding custom jingle package for the next era of the iconic show, originally hosted by Bob Kingsley and now led by Fitz.
Built on a familiar melodic foundation, the package reflects the evolution of today’s country audience and artists, while preserving the traditions and instrumentation that define the format. To get there, TM Studios brought together fresh vocalists, authentic country musicians, and country recording artist and Netflix reality TV star Coffey Anderson, recorded live across Nashville, Dallas and Los Angeles.
Jingles are once again proving their value as tools for building trust and recall. TM Studios continues to set the Platinum standard in jingle and sonic branding, something listeners prove every time they sing back the Country Top 40 melody.
The Wolf is built on delivering the full spectrum of the country format. We challenged TM Studios to create a sound that could move across all of it while still feeling fresh and current. ‘Everything Country’ is versatile, emotional, and matches the depth of our playlist.
"Building on Bob Kingsley’s legacy while bringing my own fresh perspective meant we needed a new sound to identify the Countdown and build excitement. I had to call TM Studios—they practice what they preach and delivered the IT factor with so many options. When I received the package, it felt like Christmas morning." - Fitz, Host Country Top 40