When iHeartMedia needed to add more depth and musicality to their logo and a fresh way to cross-promote its content across brands, formats and platforms, they chose TM Studios.
The brief was big: take the iconic iHeart sonic logo and make it work everywhere. Radio shows, podcasts, stations, format promos, platform campaigns. Sports, News Talk, Classic Hits, CHR and plenty more.
TM Studios delivered over 50 unique themes and more than 300 mixes and versions, from vocal IDs to fully instrumental cuts, each designed to feel at home in the format it served.
The result is a huge, flexible sonic toolkit that gives iHeartRadio promos more punch, more identity and more cohesion, wherever they land.
It was time to put a fresh coat of paint on the show as we aim to appeal to a broader audience, I knew we needed a new jingle sound to help identify the Countdown and build excitement and momentum. I had to call TM Studios. They practice what they preach, and they over-delivered.
