Our long-standing relationship with Cumulus Media and Westwood One continues, this time with a custom package for the newly revamped Westwood One Sports.
They commissioned TM Studios to create a custom audio branding package to launch their new 24/7 national sports network. The objective was to establish a fresh, contemporary, high-energy sound that strengthens the Westwood One Sports identity and matches the scale of a modern national platform.
At the center of the package is a bold four-note sonic logo - a dramatic, big-league sports signature designed to be powerful, distinctive, and instantly recognizable as Westwood One Sports. Supporting this signature are modern themes and beds created to attract new audiences, with a focus on youthful energy inspired by stadium hype, EDM, rock, and hip-hop influences.
Working closely with Bruce Gilbert, SVP Sports, Content & Audience at Cumulus Media and Westwood One, we developed a package built to support the network’s modern presentation and national reach.
Today, the sound is heard across hundreds of stations nationwide, on SiriusXM Channel 375, and through the Westwood One Sports app—delivering a unified identity across broadcast, satellite, and digital platforms. The imaging was handled by Justin Dove of Core Image Studios.
I can feel how pi**ed other PD's are that they don't have it!
"Working with the TM team is such an invigorating creative process We started with the conceptual overview of what we believed Westwood One Sports meant to the consumer, then identified a sound palate that fit the future of the brand. The team at TM was able to masterfully blend the trap beats of hip hop, the high energy of EDM, The Swag of Sports Rock to formulate a modern sound that fit the contemporary presentation of Westwood One Sports.” - Bruce Gilbert, SVP Sports, Content & Audience, Cumulus/Westwood One