When iHeartMedia needed to add more depth and musicality to their logo and a fresh way to cross-promote its content across brands, formats and platforms, they chose TM Studios.
The brief was big: take the iconic iHeart sonic logo and make it work everywhere. Radio shows, podcasts, stations, format promos, platform campaigns. Sports, News Talk, Classic Hits, CHR and plenty more.
TM Studios delivered over 50 unique themes and more than 300 mixes and versions, from vocal IDs to fully instrumental cuts, each designed to feel at home in the format it served.
The result is a huge, flexible sonic toolkit that gives iHeartRadio promos more punch, more identity and more cohesion, wherever they land.
The Wolf is built on delivering the full spectrum of the country format. We challenged TM Studios to create a sound that could move across all of it while still feeling fresh and current. ‘Everything Country’ is versatile, emotional, and matches the depth of our playlist.
