When Q997 Atlanta and KRBE Houston launched major Secret Sound giveaway campaigns, they needed a sonic standout moment to tie everything together. They trusted TM Studios.

A contest this iconic deserved branding just as memorable.

Built around a distinctive sonic melody and a hybrid sung vocal and vocoder sound, the identity was designed to cut through every stage of the campaign, from pre-promotion to the final winner and beyond.

Alongside the Sonic ID, TM Studios created a full suite of imaging elements to support each phase of the promotion, including beds, drones, promo beds, winner alerts, stings and imaging workparts.

The objective was clear: blend seamlessly with each station’s sound while creating a true standout moment for Secret Sound. Blending in and standing out. The perfect branding contradiction!