When Q997 Atlanta and KRBE Houston launched major Secret Sound giveaway campaigns, they needed a sonic standout moment to tie everything together. They trusted TM Studios.
A contest this iconic deserved branding just as memorable.
Built around a distinctive sonic melody and a hybrid sung vocal and vocoder sound, the identity was designed to cut through every stage of the campaign, from pre-promotion to the final winner and beyond.
Alongside the Sonic ID, TM Studios created a full suite of imaging elements to support each phase of the promotion, including beds, drones, promo beds, winner alerts, stings and imaging workparts.
The objective was clear: blend seamlessly with each station’s sound while creating a true standout moment for Secret Sound. Blending in and standing out. The perfect branding contradiction!
Working with Chris and the TM team was a pleasure; they not only created a fantastic set of music tracks but also worked with us on selecting new station voices and integrating them with the themes. We couldn’t be happier with the result.
